Thursday 26 October 2017

When I was nine my dad came home with a bag of unpopped popcorn. The brand was called "Colonel Corn" and the bag featured a cartoon piece of corn dressed as General Patton. I think about that popcorn mascot a lot, wondering if I'll ever see him again. I guess the manufacturer probably went bust by now. These things happen.

Some day there'll be a new system. Instead of rewarding ruthless animosity between brands, we'll reward creativity. The brands that live on will be the ones who have the most relatable mascots. We don't care what's in the bag, we just want to know that the tiger or the strawberry or the spaceship on the box would be our friend if we met them in meatspace.

Colonel Corn will lead us once more.

No comments:

Post a Comment